Think Different. Think Unexpected: A Guerrilla Rebranding of Apple
This project explores the possibilities of a guerrilla rebranding campaign for Apple, a company synonymous with sleek design and innovation. The challenge was to create a fresh and unexpected perception without diminishing the brand’s core values. The solution? A series of guerrilla marketing tactics designed to spark curiosity and conversation. Street art installations subtly played with Apple’s iconic imagery. Even billboards were “hacked” with playful reinterpretations of Apple’s branding. This project demonstrates the power of unconventional marketing to create a lasting impact on brand perception.