Cool Beanz Cafe: Brewing a Cohesive Brand
Cool Beanz Cafe is a fictional coffee shop designed to be an energizing and refreshing haven for coffee lovers. This project focused on crafting a cohesive brand identity that extends beyond the cafe itself and ensures a consistent Cool Beanz Cafe experience for every customer.
The centerpiece is the logo, featuring a playful coffee bean with a cool blue wind swirling around it. This logo, along with a light blue and brown color scheme, is carried throughout the brand identity.
Coffee cups in a cool light blue prominently display the Cool Beanz Cafe logo, reminding customers of the refreshing experience that awaits them. Blue paper bags for larger purchases showcase the logo alongside a brown logo, hinting at the invigorating coffee within. Even to-go containers maintain the brand identity with a brown base featuring subtle blue accents that reference the logo’s wind motif.
The brand identity extends to the staff uniforms. Crisp brown uniforms with the Cool Beanz Cafe logo embroidered in light blue on shirts and inversely on aprons ensure staff are instantly recognizable and contribute to the overall branded experience. This project demonstrates the power of design in creating a cohesive and memorable brand identity, ensuring the Cool Beanz Cafe experience goes wherever its delicious coffee does.