Havana Days: Swaying Palms & Neon Dreams
Havana Days is a fictional R&B festival where smooth sounds meet a neon paradise. This project focused on crafting a brand identity that captures the sophisticated yet inviting atmosphere of the event. The design fuses the soulful energy of R&B music with the electric vibrancy of neon colors. The centerpiece of the brand identity is a neon palm tree logo, its vibrant glow symbolizing the laid-back island vibes that perfectly complement the soulful sounds of R&B. This neon aesthetic bleeds across all branded materials – from flyers and posters to social media graphics bursting with animated neon elements and R&B iconography that echo the palm tree logo. Merchandise like t-shirts and glowsticks are designed to be seen and celebrate the festival’s unique fusion of music and neon vibes. Havana Days’ brand identity is a testament to the power of visual design to elevate the experience and make it truly unforgettable for R&B fans.