Rethinking Rescue: A Rebrand for the Providence Animal Rescue League
The Providence Animal Rescue League (PARL) is a non-profit organization dedicated to rescuing homeless animals and finding them loving forever homes. This project focused on crafting a new brand identity that reflects PARL’s dedication to animal welfare and resonates with potential adopters and donors.
The rebranding effort included a refresh of the PARL logo, incorporating a more modern and inviting aesthetic. The color scheme was updated to be more vibrant and welcoming, while the typography was chosen to be clear and easy to read. These elements were carried throughout all branding materials, including the PARL website. The website redesign aimed to improve user experience, making it easier for potential adopters to find their perfect match and for donors to learn about PARL’s life-saving work. Social media graphics were also redesigned to reflect the new brand identity and showcase the adorable adoptable animals waiting for their forever homes. This rebrand ensures that PARL’s visual identity aligns with its mission and allows them to better connect with the community it serves.